Hello Wink: Beauty Without the Baggage

Hi I'm Francesca, the founder and maker of Hello Wink. For over a decade, I’ve been crafting my own cosmetics, driven by my super-sensitive skin and allergy struggles (if you know, you know!). What began as a personal necessity grew into a passion for creating products that are gentle, effective, and thoughtful.

During the pandemic, I took a leap of faith and turned my hobby into a full-fledged brand. But as I dug deeper into the industry, I discovered a heartbreaking truth: millions of plastic lip balm containers end up polluting our oceans every year. That realization changed everything.

I couldn’t justify creating beauty products that harmed the planet I care about. So, I made a commitment to do better—for you and for the Earth.

Hello Wink was born out of that promise: a plastic-free, zero-waste beauty brand dedicated to creating makeup that’s kind to your skin and the planet. Every product is handmade with love, packaged sustainably, and designed to help you feel radiant inside and out.

It’s time to embrace beauty without the waste. Ready to glow sustainably with us? 💖