Hi there! I’m Francesca, the founder, owner, and maker behind Hello Wink. I wanted to give you a peek into how I create my All Over Color Sticks—a product I’ve poured my heart into crafting. Each balm is handmade with love, care, and a commitment to being plastic-free.
It Starts with a Nourishing Base
Every Hello Wink balm begins with a base I’ve developed myself using high-quality, skin-loving ingredients. Here’s what’s inside:
- Candelilla Wax 🌼 – This vegan alternative to beeswax gives the balm its structure and glide.
- Shea Butter 🥥 – Super nourishing and packed with vitamins, it keeps your skin soft and hydrated.
- Mango Butter 🥭 – Lightweight and creamy, it melts into your skin beautifully.
- Olive Oil 🍈 – Rich in antioxidants and deeply hydrating.
- Castor Oil 🌿 – Adds a smooth, glossy finish that feels amazing on your lips.
- Titanium Dioxide 🌟 – A mineral that gives a bright, polished touch.
These ingredients are carefully chosen to ensure every balm feels as good as it looks.
Adding Ethically Sourced Mica for Gorgeous Colors
Once the base is ready, I mix in my mica blends to create our vibrant color range. The mica I use is ethically sourced, and this is really important to me.
🌟 My Mica Promise: The mica I purchase comes with a mining statement that confirms it’s sourced responsibly—without any child labor or exploitation. This ensures that every swipe of shimmer is something you can feel good about wearing.
Plastic-Free Packaging I’m Proud Of
I’ve always believed beauty should be kind to the planet, which is why I use plastic-free, paperboard tubes for all my balms. These tubes come from a small business right here in the USA, so not only are they eco-friendly, but they also support other makers like me.
Handcrafted with Love
Each and every balm is:
- Hand-poured by me in my little studio.
- Labeled by hand with labels I design and print myself.
- Personally quality-checked to make sure it’s perfect for you.
Hello Wink is my baby, and I take so much pride in every single product I make. It’s not a big factory operation—it’s just me, making small-batch beauty products with love and intention.
Inclusive Shades for Every Skin Tone
One thing I’m super proud of is our range of 17 stunning colors. I wanted to create shades that look amazing on everyone. Unlike some brands, I don’t tint my balm base white first. Why? Because I want the colors to pop on all skin tones without leaving a chalky white cast.
From soft, sheer pinks to bold reds and rich bronzes, there’s a shade for everyone to mix, match, and love.
Why I Love What I Do
When you use Hello Wink products, you’re supporting a small, woman-owned business with a mission to make beauty more sustainable and inclusive. I started Hello Wink to offer makeup that’s good for your skin, great for the planet, and thoughtfully made.
If you’re ready to try plastic-free beauty, I’d love for you to check out our All Over Color Sticks and find your perfect shade.
Thanks for supporting my little dream—it means the world to me!